E-Trade, Crypto.com, Floki, etc.: 2025 Cryptocurrency Partnerships

The cryptocurrency world has kicked off 2025 with groundbreaking collaborations that will redefine finance, sports, and technology. From Crypto.com’s Islamic finance business to Floki’s sports partnerships and E-Trade’s cryptocurrency aspirations, these alliances demonstrate the innovation that is driving blockchain and digital assets toward mainstream adoption.

Let’s look at them one by one.

In a groundbreaking move to integrate Islamic finance and cryptocurrency, Crypto.com has signed a memorandum of understanding with Dubai Islamic Bank (DIB), the largest Islamic financial institution in the United Arab Emirates. Together, the two companies aim to promote the Crypto.com app and cards on the DIB platform, provide DIB customers with new ways to earn rewards, and make it easier for users to buy and sell fiat on Crypto.com.

The agreement also explores the tokenization of real-world assets, such as Islamic Sukuk and real estate portfolios, leveraging the Cronos blockchain. Additionally, DIB’s system will facilitate cryptocurrency payments and the bank will consider integrating Crypto.com’s trading, custody and over-the-counter (OTC) solutions for its retail customers.

Mohammed Al-Hakim, President of Crypto.com’s UAE Operations, commented that the deal represents a unique opportunity to integrate cryptocurrencies with Islamic banking. Musabbah Al Qaizi, Chief Digital Officer at DIB, also pointed out that this partnership could be the start of many Shariah-compliant cryptocurrency solutions, putting the UAE at the forefront.

Floki partners with Kings World Cup Nations for global sports exposure

Floki has made a bold foray into the sports and Esports industry by collaborating with the Kings World Cup Nations. This innovative seven-a-side football tournament combines traditional football with competitive gaming and will be held in Italy from 1 to 12 January 2025, culminating in Turin’s iconic Allianz Stadium.

Filled with global soccer stars such as Iker Casillas and Gerard Piqué, the tournament could become a global sensation with an estimated 600 million viewers worldwide playing out on YouTube, Twitch and TikTok.

LED signs, banners and social media platforms will all feature Floki’s branding, and Floki will also receive exclusive sponsorship of matchday results. Cryptocurrencies see these collaborations as an opportunity to connect with the global community and demonstrate their utility in an engaging context. According to Kings League representatives, the partnership highlights the focus of both companies on innovation and growth.

Oriol Granell, COO of Kings League, expressed enthusiasm for the future of this collaboration, saying it creates fertile ground for ‘innovation and growth’.

Partnerships provide tremendous exposure, but they also carry risk, as success depends heavily on the response of the tournament. However, Floki’s strategy is consistent with the spirit of disruption and decentralization of cryptocurrency and solidifies its bold approach to expand its brand through high-profile collaborations in sports and entertainment.

Morgan Stanley’s E-Trade explores cryptocurrency trading

Morgan Stanley’s E-Trade is considering offering cryptocurrency trading services, signaling its readiness to embrace the growing digital asset sector. This move is likely to position E-Trade as a strong competitor to Coinbase and other major platforms in the cryptocurrency business, with significant developments expected in 2025. Some have speculated that the plan coincides with positive regulatory changes. This is what will happen after the change of US president.

If E-Trade were to join the Bitcoin market, it would be a huge step forward for people to trade digital assets. Morgan Stanley showed its faith in the cryptocurrency market by purchasing a Bitcoin exchange-traded fund (ETF). The investment includes a $272 million stake in the iShares Bitcoin Trust launched by BlackRock.

This move is indicative of a larger trend toward the adoption of cryptocurrencies by more traditional financial institutions. With its large user base and knowledge of traditional stock trading, E-Trade can act as a bridge between the two worlds.

While risks such as market volatility and competition from existing cryptocurrency exchanges still exist, Morgan Stanley’s participation shows that larger companies are becoming more interested in digital assets. E-Trade’s possible cryptocurrency trading service could provide investors with a way to enter the market and promote cryptocurrency as a legitimate financial tool.

Spiking and BipTap transform payments with TradeGPT.

Blockchain-based payments pioneers BipTap and Spiking have joined forces to transform the payments industry by integrating TradeGPT into BipTap’s ecosystem. Spiking’s cutting-edge generative AI tool, TradeGPT, delivers predictive analytics and real-time insights. By embedding this technology, BipTap aims to provide users with improved financial decision-making tools by integrating cryptocurrency and fiat trading.

By combining the strengths of Spiking’s AI analytics and BipTap’s blockchain payment infrastructure, we have created a more powerful and effective platform. It provides users with powerful data-driven insights, enabling seamless transactions across a variety of blockchain and traditional financial platforms. Spiking’s CEO, Dr. Clemen Chiang emphasized that this relationship democratizes access to advanced financial tools, allowing users to confidently manage complex payment terms.

Jonathan Low, founder of BipTap, emphasized both companies’ mission to bridge traditional finance and the emerging digital economy. By integrating TradeGPT, BipTap improves its ability to provide cost-effective and user-friendly payment solutions while addressing privacy and efficiency concerns.

This partnership represents an important step towards an inclusive financial ecosystem, combining the strengths of cryptocurrency and traditional banking. This highlights the growing potential of AI and blockchain technologies to redefine global financial transactions.

TON partners with Jupiter for liquidity aggregation

Jupiter and the TON Foundation have joined forces to build a liquidity aggregator on the TON blockchain. The goal is to improve liquidity and enable cross-chain swaps. By combining TON’s scalable infrastructure with Jupiter’s knowledge of decentralized exchanges (DEXs), this collaboration will hopefully maximize trading efficiencies in the TON ecosystem and provide users with access to deeper liquidity pools and better exchange rates. I hope so.

Our collaboration further promotes community-driven development through the DeFi competition, which continues until March 15, 2025. The contest is open to developers, and TON and Jupiter will sponsor the best projects. In the DeFi sector, these efforts highlight a commitment to community engagement and innovation.

As the decentralized banking landscape changes, blockchain interoperability becomes more important and collaboration makes TON a major player in this space. If TON can solve liquidity issues and encourage cross-chain integration, it could attract institutional investors and large users who were previously uninterested in cryptocurrencies.

As DeFi continues to expand, TON’s relationship with Jupiter demonstrates how strategic partnerships will play a critical role in determining the trajectory of blockchain networks going forward. By fostering innovation and expanding user adoption, the program aims to establish TON as a key participant in the DeFi ecosystem.

Illuminex and Dashpay strengthen privacy for digital transactions

Illuminex has teamed up with Dashpay, a cryptocurrency known for fast and cheap transactions. By combining the best features of both systems, this strategic partnership is set to make online transactions safer and more efficient.

Dash’s rapid transaction capabilities complement Illuminex’s focus on privacy, creating a powerful framework for secure cryptocurrency exchanges. By integrating technologies, the partnership seeks to address growing consumer demands for privacy and efficiency in digital financial interactions.

This collaboration reflects our shared vision of leveraging integrated technologies to benefit users around the world. This kind of collaboration represents the potential for new solutions that will increase trust in the use of digital currencies as the industry evolves.

A new era of privacy and speed in cryptocurrency trading is coming thanks to the partnership between Illuminex and Dash. This will help both experienced and novice users.