Brett on Base: Driving growth through the power of community and social media

by
Gregory Pudowski

Posted: January 7, 2025 12:16 PM Updated: January 7, 2025 12:16 PM

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While Bitcoin, which trades above $100,000, maintains bullish momentum in the broader cryptocurrency market, Brett is leading the memecoin sector as the frenzy takes a breather.

Inspired by Pepe’s dearest friend and legendary character from Matt Furie’s Boys’ Club comics, the popular memecoin has experienced continued growth thanks to its strong foundation and strong network.

To spread fun and positivity, Brett is leveraging Layer 2 Base from Coinbase, which has emerged as a leading L2 chain.

Low-cost Ethereum L2, which aims to ‘bring the next billion users on-chain’, is dominating DEX activity, recording almost double the volume of other L2 chains. Base’s TVL has also surpassed $4 billion, surpassing Arbitrum, another popular Ethereum L2, with 156.4% growth over the past three months. Additionally, Base continued to grow its trading volume and user base, exceeding $20 million in revenue during this period.

BRETT, with a market capitalization of $1.56 billion, is Base’s top memecoin, with its price soaring 18,410% this year. As I write this, BRETT is trading at $0.1582, down 32.4% from the $0.2342 ATH reached earlier this month.

But Brett’s success story goes beyond Base base and price increases. What sets this memecoin apart from thousands of other memecoins is its thriving social media presence and strong community of passionate supporters. These two factors define the long-term viability and success of a cryptocurrency project.

Unlike traditional financial (TradFi) markets, where fundamentals and profits drive value, cryptocurrency projects, especially Memecoins, are fueled by social media influence and engaged communities.

The decentralized nature of cryptocurrency means that there is no single entity controlling the project. Instead, it is a joint effort. Community is at the heart of any network that has achieved widespread adoption and price appreciation, whether Bitcoin, Ethereum, Solana, Dogecoin or Brett.

When it comes to social media, platforms like Twitter, Telegram, Discord, YouTube, Reddit, GitHub, and TikTok play a vital role in helping protocols reach a global audience, build brand awareness, and build trust. These platforms also allow cryptocurrency projects to disseminate information, educate potential investors about the technical complexities of cryptocurrencies, and respond to market changes in real time.

That’s not all. Social media also serves as a key entry point for newcomers and a powerful tool for building and growing strong communities through regular engagement. These platforms provide a focused space for like-minded people to come together to share ideas, discuss, and collaborate.

By increasing your project’s visibility, attracting new users, and creating a sense of belonging among existing supporters, social media fosters community growth and helps your project reach new heights.

In the case of BRETT, it clearly surpasses other projects in terms of influence and supporters. Memecoin boasts a community of over 700,000 established holders and an estimated reach of 96.6 million. It also achieved 2.94 billion impressions and 998,000 mentions on social media.

Overall, in the hyper-online world of cryptocurrency, having a strong social media presence and an active community of active supporters is critical to the integrity, security, and ultimately success of the platform. And with strong numbers, Brett is leading the memecoin sector with promise!