Chainwire, Sydney, Australia, December 5, 2024
Social lifestyle app STEPN GO is excited to announce the next milestone in its ongoing partnership with adidas. This is the first STEPN GO x adidas co-branded physical sneaker release featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT sneaker. Now the partnership has expanded beyond the digital world into the physical world with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.
This is the latest step in STEPN GO and adidas’ year-long partnership, which began with the launch of the STEPN Genesis NFT collection in April 2024. After building anticipation with an NFT drop, the release of the STEPN GO x adidas Ultraboost 5 highlights how both brands are pushing the boundaries between digital and physical fashion.
Starting December 13th, the limited edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR Marketplace. This initiative is designed for owners of STEPN and STEPN GO x adidas Genesis sneakers and reflects adidas’ commitment to empowering physical movement and innovation.
With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO.
“The physical shoe launch is a defining moment in our partnership with adidas,” says Shiti Manghani, CEO of STEPN by FSL. “We show how far the Web3 space has come by moving from digital collectibles to tangible products that people can wear. “This collaboration demonstrates the potential for integration of fitness, digital assets and physical products.”
“We’re excited to bring a new digital experience to the runners at the forefront of this exciting new era,” said Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only provides new ways to engage in fitness, but also introduces rewarding experiences that push the boundaries of what is possible in both the physical and digital worlds.”
Moreover, since the public beta launch of STEPN GO in September 2024, the platform’s Haus system has become a prominent feature. The Haus system allows users to lend their sneakers to friends, share energy and income, and register new users on Web3 without a wallet. This makes STEPN GO more accessible to a wider audience and further strengthens its focus on community-driven innovation.
The STEPN GO x adidas Ultraboost 5 running shoe drawing will be held in four separate drawings from December 13th to December 17th. STEPN and STEPN GO
Winners will be able to claim their shoes between January 6 and January 22, following a three-week trading period during which anyone can purchase tickets on the secondary market. The collection comes in four limited-edition co-branded shoe styles, with colors randomly assigned to the winners for a unique surprise.
The STEPN GO x adidas collaboration is an important step in integrating an active lifestyle into everyday life and demonstrates STEPN GO’s innovative approach to fitness technology and leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership highlights STEPN GO’s growing influence as a pioneer in redefining what is possible not only in fitness apps, but also in the Web3 space.
About STEPN
STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase virtual Sneaker NFTs and earn rewards for walking, jogging or running. Over the years, STEPN has partnered with prolific brands such as adidas, Atlético De Madrid, Steve Aoki and ASICS.
Introduction to Step GO
Building on the success of STEPN, the pioneering moving and earning platform, STEPN GO revolutionizes social fitness in everyday life. Buy, rent or borrow sneakers to get rewarded for being active. Your rewards can be used to level up, cash out, or show off your online appearance, promoting both physical activity and social connections.
Adidas Introduction
Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 59,000 people worldwide and generated sales of €21.4 billion in 2023.
contact
marketing manager
Emmanuel Monk
FSL
emmanuel@stepn.com
STEPN GO and adidas launch First-Ever STEPN GO x adidas Physical Shoe Drop