Samsung Electronics has obtained UK patent approval for ‘Samsung Glasses’. This marks the tech giant’s return to the wearable technology market with Gear VR. The move indicates that Samsung is ready to compete with Apple’s Vision Pro in a highly competitive segment.
Approval of the “Samsung Glasses” trademark by the UK Intellectual Property Office signals active movement towards product development and future launch. According to an Android Central report, Samsung Glasses are expected to launch in late 2024, which contrasts with Apple’s expected launch of a mixed reality headset earlier in the same year.
Switch to a mixed reality headset
According to initial plans, Samsung plans to produce about 30,000 glasses, with future production dependent on initial sales performance. Conceived to leverage Qualcomm’s XR chipset, Samsung Glasses are poised to become a direct competitor to Apple Vision Pro.
Samsung recently confirmed collaborations with Google and Qualcomm aimed at developing mixed reality headsets. This development highlights the technology industry’s intense interest and focus on extended reality (XR), a collective term for virtual reality (VR), augmented reality (AR), and mixed reality (MR).
A new phase of big tech competition
As Samsung enters the XR market with glasses, it is expected to pose a major challenge to Apple’s Vision Pro. The approval of this patent marks a new competitive phase in the rivalry between Apple and Samsung, two of the biggest names in the technology industry.
Samsung Glasses represent Samsung’s commitment to compete on a level playing field with Apple. As Samsung re-enters the market, these glasses will take center stage in the XR space, potentially setting new trends and blazing a new path in the ever-evolving technology industry.
The late 2024 release date for Samsung Glasses is in line with broader industry trends, as other major tech companies are also aiming to release versions of their XR devices. Industry observers are eagerly awaiting the next chess move in this high-stakes game between Samsung and Apple.
The launch of Samsung Glasses promises to herald exciting times for the wearable technology industry. However, it’s not yet known whether these glasses will surpass Apple’s Vision Pro in popularity and performance.