Futureverse, which is attracting attention in the field of AI and metaverse technology, announced an exclusive partnership with famous sports culture brand Reebok. This collaboration focuses on developing new experiences for artificial intelligence, Web3, and blockchain-based games within the metaverse.
Futureverse’s role is to lead Reebok’s expansion into an interactive digital platform spanning everything from footwear to apparel. This announcement is accompanied by a teaser video that provides a glimpse into what this partnership will bring.
Reebok’s Evolution in the Digital Age
With a history dating back to 1895, Reebok has played a huge role in the sneaker industry. Now, the brand is entering the world of digital fashion through ‘Reebok Impact’, which is scheduled to debut in 2024. This new footwear experience is designed to engage consumers through AI and digital wearables. By leveraging Futureverse’s technology and expertise, we aim to emphasize that the value of life lies in experiences, not simply in using products.
Integration of technology and lifestyle
Reebok’s “Life is not a spectator sport” campaign aligns with Futureverse’s approach to directly engaging users in new experiences. ‘Reebok Impact’ plans to provide a shared experience that empathizes with consumers’ life moments and how they have influenced the world.
Futureverse co-founders Shara Senderoff and Aaron McDonald shared their excitement about the partnership, emphasizing their vision for engaging active lives. They said, “We are thrilled to announce our partnership with Reebok. This is a testament to our shared belief that life is a journey of active participation, not observation. “This collaboration will change the way consumers define digital fashion through a groundbreaking convergence of AI, Web3, gaming, and metaverse technologies.”
Technology and Consumer Trends
Futureverse’s partnership with Reebok represents another step in blending fashion, technology and consumer experiences. As they prepare to launch ‘Reebok Impact’, they offer a new perspective on lifestyle and fashion, inviting consumers to a new stage where digital reality and physical reality merge.
Reebok CEO Todd Krinsky said of the brand’s commitment to embracing new technologies: “Our spirit moves with purpose and upholds the principle of moving into the world as participants, not spectators. “At the heart of our brand are our vibrant communities and our commitment to capturing their unique stories in our products.”
Futureverse’s credibility has also been further strengthened by collaborations with organizations such as FIFA, a recent technology deal with talent agency CAA, and a successful $54 million Series A funding round. The partnership with Reebok adds another dimension to their portfolio.