Posted: February 29, 2024 12:54 PM Updated: February 29, 2024 12:54 PM
briefly
Gaming ecosystem READYgg has raised $4 million in its latest funding round and appointed former Sony president Shawn Layden as an advisor.
Gaming ecosystem READYgg has raised $4 million in its latest funding round and appointed former Sony president Shawn Layden as an advisor to the company. With a strong background of over 30 years in the industry, Layden will reportedly play a pivotal role in advancing the ownership game within the burgeoning READYgg ecosystem.
Shawn Layden is best known for his time as President and CEO of Sony Interactive Entertainment America and brings a wealth of experience to his new advisory role at READYgg. An advocate for community-driven gaming, Layden aims to empower players within the READYgg ecosystem.
READYgg’s appointment as an advisor comes hot on the heels of the company’s successful completion of a new funding round in December 2023.
The $4 million in funding came from strategic partners including NeoTokyo, Delphi Digital, Merit Circle, Momentum6, Purechain Capital, Alex Becker, and Token Metrics Ventures. The company said the funds will be used to further READYgg’s mission of mainstream ownership gaming.
Shawn Layden is expected to use his extensive industry experience and network to foster connections between READYgg, influential publishers, and global game studios. He will also raise awareness of the significant potential of game ownership to stimulate the gaming economy and ensure more equitable player outcomes.
“Ownership games can foster shared experiences, improve in-game performance, and open up new opportunities for players who are rewarded based on how much time they play. This model allows gamers to permanently own the assets, reputation and profiles they cultivate and leverage them to open new horizons of engagement,” said Layden.
Layden’s responsibilities at READYgg also include advising on go-to-market strategies and accelerating mainstream adoption of this new gaming standard. He will also provide insight into optimizing game design to increase the value of ownership game strategies in AA and AAA titles.
READYgg claims that ownership game models based on web3 technology have recently proliferated following the success of titles including Runestone Keeper.
The roguelike dungeon crawler has shown impressive key performance indicators (KPIs) since switching to the web3 model, including increased player engagement, retention, and time spent in-game.
The development costs of existing games have increased, especially in recent years due to rising user acquisition costs. Ownership games aim to improve profitability by providing developers with an additional revenue generation channel and significantly reducing user acquisition costs.
READYgg spokesperson Shawn Layden will advocate for AAA studios to consider ownership games as a strategy to improve their business by reducing development and user acquisition costs. Developers have the opportunity to enhance the gaming experience by introducing true asset ownership, integrating cross-game features, and implementing reputation capital concepts.
disclaimer
In accordance with the Trust Project Guidelines, the information provided on these pages is not intended and should not be construed as legal, tax, investment, financial or any other form of advice. It is important to invest only what you can afford to lose and, when in doubt, seek independent financial advice. We recommend that you refer to the Terms of Use and help and support pages provided by the publisher or advertiser for more information. Although MetaversePost is committed to accurate and unbiased reporting, market conditions may change without notice.
About the author
Gregory, a digital nomad from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With his extensive experience in the financial industry, his insights and expertise have been recognized by numerous publications. Making effective use of his spare time, Gregory is currently devoted to writing books on cryptocurrency and blockchain.
more articles
Gregory, a digital nomad from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With his extensive experience in the financial industry, his insights and expertise have been recognized by numerous publications. Making effective use of his spare time, Gregory is currently devoted to writing books on cryptocurrency and blockchain.