Alisa Davidson
Post: April 22, 2025 11:23 AM Update: April 22, 2025 11:23 am
Edit and fact confirmation: April 22, 2025 11:23 am
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Mythical Games shows how to bridge the gap between blockchain innovation and mainstream entertainment through strategic partnerships that integrate licensed IP into Web3 games, accessible design and participatory gameplay.
Game Technology Studio Shinhwa Games share insights into the journey that integrates licensed intellectual property (IP) into Web3 Gaming, and how to make strategic cooperation with major brands such as NFL to make it more extensive and to reach the mainstream when the Web3 title is combined with a powerful game play mechanism. Emphasize.
As explained in the mythical game, at first glance, the concepts of IP and Web3 can be conflicting. IP includes permitted access. Similarity with the brand, whether it’s a sports team or a video game, must be officially licensed. In contrast, the Web3 enables developers and users to build and interact freely without gatekeeping by champions of their licensed spirit.
But in the context of Web3 Gaming, mythological games argue that these two opposing forces can actually complement each other. If it is executed well, licensed technology and license IP can improve each other, resulting in a dynamic and attractive experience. Their case studies show that the results can be fun and accessible if the beloved character and the recognized brand are carefully adjusted to the blockchain -based environment. Not all integration is reaching the mark, but a successful example shows how the IP can improve the Web3 game beyond the niche when the IP is a solid design and perfect experience.
When intellectual property is effectively used
It is a complex strategic consideration to decide whether to integrate major IPs into Web3 games. In a positive aspect, recognized IP provides immediate visibility and fan participation to help you distinguish yourself in the saturated market. However, the process of licensing well -known IPs is a high cost and high stake, and to secure rights, it includes more than simply choosing a popular character or brand. IP owners must trust how the proposed vision and brand will be represented.
But if the partnership fits well, the result can be very effective. Still, in a relatively young Web3 game environment, cooperation between mythology and NFLs stands out as a benchmark. The studio has a right for one of the world’s best -known sports leagues, including teams and player branding.
As a result, the NFL rivals have been widely recognized for their innovative success and helped to help the Push Web 3 games closer to mainstream awareness. Through this, the player can collect and trade the NON-FUNBIAL TOKENS (NFTS), which represents actual athletes using the official license assets of the NFL and NFL Player Association. Millions of downloads are not only a powerful example of IP integration, but also have a standard for other IP -based Web3 games.
In the future, mythological games seem to have built this driving force to secure FIFA’s IP rights for the upcoming title FIFA rival. Given the proven performance of Studio through the NFT campaigns related to major tournaments and the preliminary search of FIFA, this collaboration would have been simpler. Nevertheless, it reflects that the trust between global IP holders is growing in the potential of blockchain -based games.
IP must improve the game
Integrating recognized intellectual property into Web3 games, which can be carefully and carefully designed to greatly improve the charm and potentially expand the range. But consistent success in this field is not guaranteed and statistically not all releases are a big blow.
Many early Web3 games, especially the short-term “Play-TO-URN” models, the general problem of many early Web3 games was the main drawchain technology, not the gameplay itself. If the license IP is the only noticeable aspect of the game, you may lack overall experience. It is not a guaranteed formula for success to secure rights to popular franchises. Rather, it is a starting point for building a game where real estate fans and Web3 lovers resonate with both fans of real estate.
According to the early stages of the NFTS and Metavus experiments, the mainstream brands are especially intended to explore the emerging digital ecosystems when they receive attention through the approval and cultural exercise of celebrities. The surge in visibility brought by a person like a musician who adopts NBA players and boring APE NFT has attracted the attention of a large entertainment company that eagerly wants to participate in the trend.
The Sandbox Platform has become a notable space for IP experiments to attract the attention of entities such as Warner Music Group, Ubisoft and Snoop Dogg. The presence of Snoop includes similarity to music through a dedicated virtual area, and Ubisoft introduced the Rabbids character as an interactive NFT. Lionsgate also searched for virtual content based on John Wick and SAW. This collaboration shows a careful step by testing the possibility of execution of the WEB3 participation before the brand is devoted to a larger venture.
Web3 Gaming remains in a relatively early stage, and developers are still learning what strategies are gaining in connection with the integration of license IP. The mythical game seems to have found a successful formula with the NFL rivals, and maybe it is because it has used a world -renowned sport with a fan base that has invested in elements such as statistics and team epidemiology. The ability to own players with NFT seems to be especially suitable for this audience.
Crucially, the success of NFL rivals is not about IP. The game itself is carefully designed. Initially, the game appealed to a wide range of players by simplifying the Web3 experience, such as eliminating the need for Cryptocurrency wallets and prioritizing mobile accessibility. In contrast, other IP -centered titles have a variety of results. For example, Gala’s game’s The Walking Dead: Empires is attractive as a multiplayer online game, but has not yet seen overwhelming traction among show fans.
Ultimately, IP can improve visibility and interest, but it doesn’t guarantee quality or success. However, the opportunity to have a meaningful impact when a beloved brand from sports, games, movies, or televisions is paired with a smooth user experience and fresh and attractive content. The studio that truly understands and respects the cultural values of the IP they work is the best place to succeed. Myths showed this with NFL competitors and are ready to do again with FIFA rivals. This kind of success story in Web3 will not be a success.
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About the author
Alisa, a dedicated reporter for MPOST, specializes in the vast areas of Cryptocurrency, Zero-ehnowedge Proofs, Investments and Web3. She provides a comprehensive coverage that captures a new trend and a keen eye on technology, providing and involving readers in a digital financial environment that constantly evolves.
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Alisa Davidson
Alisa, a dedicated reporter for MPOST, specializes in the vast areas of Cryptocurrency, Zero-ehnowedge Proofs, Investments and Web3. She provides a comprehensive coverage that captures a new trend and a keen eye on technology, providing and involving readers in a digital financial environment that constantly evolves.
More