Meta is preparing to launch the most ambitious smart glasses. hypernova The model, featuring the company’s popular Ray-Ban collaboration, lacks actual displays.
The price, which is scheduled to debut for $ 800 in September, is a notable cut in the initial projects of more than $ 1,000.
What you actually see
Hypernova glasses are characterized by a small screen built at the bottom of the right lens, and can show interactions with notifications, navigation directions, photos and AI assistants of meta. Unlike the current ray-ban meta glasses that depend on audio feedback, the user can see visual information in the field of view.
The glasses are provided with a nerve wristband that reads muscle exercise to control the interface. The user can explore the subtle finger gestures, such as pinching the motion, to avoid publicly obvious hand movement or voice commands.
The device runs a custom Android system and connects to the smartphone through the call, music and messaging notifications through the META’s view app.
Meta’s wallet -friendly (ISH) gambling
Meta lowered its profit margin to increase adoption, lowering the price from $ 1,000- $ 1,400. At $ 800, the glasses are still much more expensive than the 299- $ 380 Ray-Ban Meta model, but the company says it will pay extra for visual functions.
Price strategy suggests that Meta is serious about competition beyond the consumer market. Smart glasses have been proven to be valuable in a business environment where companies that have already implemented AR pilots are increasing workplace efficiency, productivity and compliance.
Frederick StanrellThe wearable manager of the international data company said:
We will be looking at the first generation of devices that Mark Zuckerberg wants to replace the phone someday.
Nice consumer function -but business can also benefit.
Smart glasses technology in the industry is not theoretical. Business is already proving its value.
Amazon has publicly emphasized using Vuzix smart glasses in the warehouse operation so that remote professionals can diagnose the equipment problem in real time through the “View what I see.” In BMW’s Munich Factory, workers using smart glasses improved inventory identification by 22% and reduced errors by 33%.
The DHL and other companies release the vision picking process in the warehouse, showing that smart glasses can supplement voice and scanning technology to improve worker efficiency. Vuzix currently has more than 500 active distribution worldwide in maintenance, repair and operating space. The operator can see the inventory data at the corner of the eye through the voice control display with the integrated barcode leader.
One of the advantages of adoption is that workers can generally be able to achieve proficiency with smart glasses within 10 to 15 minutes after training and wear them all day long. This technology is based on a familiar interaction rather than a completely new action.
For everyday users, you can take pictures with an upgraded camera system that you can read a message without handling the GPS search when you walk, or that Meta will compete with the iPhone 13.
Sandeep Venkatasamy of Lucas Systems said, “Using glasses for a wide range of picking applications is limited, but in some specific applications, glasses may be meaningful.
Market growth and technology obstacles
The global smart glasses market was worth nearly $ 2 billion last year and is expected to be $ 8 billion by 2030, and Meta has a market share of more than 3/4. Smart glasses ships surged 110% year -on -year in the first half of 2025.
But the challenge still remains. Security is a major concern with companies that need to limit certain functions to protect the company and customer data. Glasses are also faced with the same personal information issues that have strengthened wearable cameras after Google Glass.
Currently, enterprise smart glasses lack true augmented reality and vision recognition function -Limits that can potentially solve AI integration of meta.
David krebsThe vice president of the research vice president of VDC Research says:
Smart glasses have a lot of attention and experiments, but there are also questions that have not been answered in terms of technical perspective and user and application towing.
September reinforcement
META is expected to unveil the upgraded smart specifications on September 17th Conference.
The launch tests whether consumers and businesses are not capturing information, but whether they prepare smart glasses that actually display information.
The company is already working on a second -generation model with two lenses on 2027. But first, Hypernova must prove that people want to see the data that are rich in the surrounding vision.
Main difference from Ray-Ban Meta:
- Feedback for integrated display vs. audio
- Improved camera quality
- Neural wristband band gesture control
- $ 800 $ 299- $ 380 price
- Android -based OS with app ecosystem
This is probably the biggest bet of meta. Perhaps it is the largest beta of the meta for wearable computing that goes beyond novelty to practical daily use for workers who check notifications and search for potentially complex tasks.