Mixmarble and Iha Games enter into a strategic partnership for web 3 game innovation

by
Gregory Pudowski

Posted: January 3, 2025 10:30 PM Updated: January 3, 2025 6:14 AM

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Mixmarble (MIX), a blockchain game publishing platform and content community, has signed a strategic partnership with Yeeha Games, a web3 game platform that narrows the gap between the traditional game ecosystem and the blockchain game ecosystem. Through this partnership, the two companies plan to jointly build a web3 game industry ecosystem centered on the Mixmarble platform while realizing a sustainable and innovative future for the game industry.

Setting a new standard for builders in the Asia Pacific (APAC) region

This collaboration between the two companies is expected to bring significant changes to the web3 game industry in the Asia Pacific region. Currently, Mixmarble and Haha Games are taking the lead in an environment that can provide customized content to builders in the Asia-Pacific region. HaGames’ publishing network is currently working closely with major gaming guilds, influencers (KOLs), and agencies in more than 20 Asian markets, and Mixmarble is working with ATMAN, Simdunk, and Yokai Odyssey through the incubation pipeline. We are ready to introduce the same highly anticipated games to the market. Mixmarble’s incubation and consulting expertise and Iha Games’ artificial intelligence (AI)-based distribution platform and human network (including large game companies such as Tencent, NetEase, Mihoyo, and indie game studio industries in China, Japan, Korea, and Japan) By combining this, it is expected that it will be possible to meet the needs of a variety of potential customers.

Expanding the MIX ecosystem

The core of this partnership aims to accelerate the popularization of Mixmarble and Haha Games’ web 3 games, and the partners are expected to strategically utilize resources such as game incubation and publishing to maximize potential profits with ecosystem partners. As the influence of partnerships expands and more game contents and IPs join, MIX tokens plan to play a key role in the gaming ecosystem through various application scenarios. MIX token holders can receive exclusive benefits through games related to the incubation and publishing pipelines of the two platforms (Mixmarble, hereafter Games). Based on these exclusive benefits, we plan to strengthen the connection between gamers and creators and create a user-centered ecosystem.

The usability of MIX tokens is expected to further expand as players interact with Iceland 3 (the next-generation omnichain hub), a state-of-the-art infrastructure, and Iha Games’ gaming platform, which supports Iha Wallet linkage with user-customizable settings. These tools make gaming experiences more accessible and promote long-term ecosystem growth through various blockchain networks.

Currently, the campaign and benefits for MIX token holders have not been specifically disclosed, but significant announcements are expected to be made in the near future. Based on these initiatives, we plan to further integrate MIX tokens into the gaming ecosystem to promote community participation and provide tangible rewards.

The future of web3 games

As Mixmarble and Haha Games strengthen their partnership, a new stage is opening for blockchain games that combine innovation, accessibility, and community-oriented values. This partnership between the two companies aims to provide long-term value to developers, gamers, and ecosystem partners in the Web3 world centered on the MIX token ecosystem, and is evaluated as an important milestone in the Web3 gaming revolution.

mixmarble introduction

Mixmarble is a leading blockchain content incubation platform and creator community that aims to promote innovation and strengthen the capabilities of creators on blockchain. Additionally, Mixmarble supports content creation, community building, and technological development through a comprehensive ecosystem.

IhaGames introduction

HaGames is an industry-leading gaming platform that connects players to popular games and iconic IP beyond the traditional and Web3 ecosystems. We are continuing to build a platform by integrating tools for gamers and infrastructure for developers, aiming to become Web 3’s Epic Games.