Today we say goodbye to Axie Infinity: Homeland Phase 1! Over the past year, we’ve worked hard to improve our flagship experience built on player-owned Lunacian properties. Thanks to your ongoing feedback, comments, and ambitions for Homeland, we’re more excited than ever to continue developing this game with our community. The beta phase is scheduled to begin on January 24th, and we will share more details as we get closer to that date. I have a series of updates I’d like to share with you over the next week or so.
When we first launched Homeland, we outlined the series of stages in the game.
Today we want to share what it means to move deeper into Homeland Phase 2, our high-level goals for this phase, and how we will comprehensively measure progress.
We’re excited to announce that many of the Phase 2 features will be included in the beta release, and we’ll share more details in the coming days! We have also integrated core code that allows us to experiment with the economic goals targeted in Step 3. For example, we hope you’ve seen the preview we shared of our eagerly awaited land delegation feature.
From a gameplay perspective, Phase 2 introduces a number of new base game features, but our primary growth goal is to increase ongoing player engagement. As players grow in diversity and play regularly, the feedback loop accelerates, and player feedback is the oxygen Homeland needs to grow and thrive.
Gameplay data from Phase 1 shows that there is much more we can do to encourage a larger player base and deeper engagement within the game itself. So many of the changes we’re making to Homeland will be experiments to increase the number of daily active users and overall time spent in the game. If all goes according to plan, there will be more availability and demand for land. Another way to think about this: we want to maximize the number of plots played each day, week, and month.
Secondary high-level goals for Phase 2 include measuring and increasing Axie Community Treasury revenue from land-related activities and continuing to improve communication with Homeland’s growing player base. If you have ideas for these goals, please share them with us!
Stay tuned for further updates and details on future improvements as we approach Phase 2 launch next week!
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