Everyone talks about cryptocurrency scams, but no one talks about cryptocurrency discovery.

by
Alyssa Davidson

Posted: May 27, 2026 7:44 AM Updated: May 27, 2026 8:01 AM

by Anastasia Oh

Edit and fact check date: May 27, 2026, 7:44 AM

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For years, fraud has been a major issue in the cryptocurrency industry. From rug pulls to fake influencers, too many phishing links, and anonymous founders disappearing overnight. These problems are real and have cost people billions of dollars. There’s a bigger problem underneath that doesn’t really get the attention it deserves. The truth is that cryptocurrencies have a discovery problem. The industry is now producing far more tokens than people can reasonably evaluate, understand or trust, and cryptocurrencies must find ways to filter out the noise or risk diminishing their real value.

Beware of scarcity

Until a few years ago, launching a token had a relatively high technical knowledge barrier and required significant investment upfront. Today things look different. This is because release tools are faster, cheaper, and much more accessible. Take Solana as an example, where new tokens can appear almost instantly. On paper, it sounds like progress is being made. The lower the barriers, the more innovation is created. But they also create something else: noise. An overwhelming amount of noise. Users created 11.6 million new tokens through Solana Launchpad in 2025, more than double the previous year. The average cryptocurrency user does not have the ability to sort through over 11 million new tokens. Every token comes with its own cheaply recycled story, fake engagement, anonymous accounts, paid promotions, and a community that disappears as quickly as it is formed. Even experienced traders have a hard time distinguishing between true builders and short-term opportunists.

The unfortunate reality is that many legitimate projects get buried and people end up wasting their money in scams or waste. The problem is not only that bad actors exist, but that good tokens are becoming increasingly difficult to find.

The double-edged sword of decentralization

With attention spread across millions of tokens, the most marketed projects can perform better than those with stronger fundamentals. The result is a carousel of liquidity that cycles endlessly between trends without creating long-term sustainability. The problem with this carousel is that it is not a fun ride, and once you spend all your money, you will never ride it again. New users enter cryptocurrency with excitement, only to find that they must navigate an ecosystem where trust is almost entirely self-managed. There is no universal reputation system. There is no meaningful hierarchy of responsibility. There is no accepted framework for token discovery to help users surface and investigate trusted projects. So people resort to the only thing left: hype.

This is one of the reasons why the industry feels so chaotic. Cryptocurrencies have decentralized finance, but in the process they have also decentralized filtering. So in a world where anyone can launch, promote, and forge legitimacy, it’s a risky proposition for investors without a system in place to help users assess trustworthiness at scale.

Asking Difficult Questions

Now it’s time to have another conversation within Web3. Instead of asking how to release more tokens, some are starting to ask: How can we build a better system around tokens that already exist? The future of cryptocurrency as a viable asset will depend not on how many projects are launched, but on whether we can actually find good projects.

Now a project is emerging to answer exactly that. Take a look at SOSANA. The project set out to explore models centered around governance-driven discovery, identity-linked engagement, and community-based accountability systems. The stated goal is not to eliminate speculation or the culture that makes cryptocurrencies interesting. However, we are creating tools and methods that truly reduce the confusion that makes discovering new tokens and projects difficult in the first place.

Trust is the missing layer

It took years to build the infrastructure for trading, expansion, and liquidity. On the other hand, trust infrastructure is still underdeveloped. This growing gap becomes more evident as the market matures. Mass adoption can never be achieved with endless token creation, in fact quite the opposite is true. Once the average investor with money has a platform that can tell them where to look and where not to look, there will be mass adoption. That means we need better filtering, and we need it now. In a market overflowing with information, discovery itself becomes a deterrent.

As a dedicated journalist at MPost, Alisa specializes in the broad areas of cryptocurrency, AI, investing, and Web3. With a keen eye for new trends and technologies, she provides comprehensive coverage to inform and engage readers about the ever-evolving digital financial landscape.

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