Casio Computer Co., Ltd. has stepped into the metaverse with its new virtual reality innovation ‘G-SHOCK THE RIDE’. This VR attraction offers users a unique opportunity to virtually try out the durability testing process that defines the enduring quality of G-SHOCK watches.
G-SHOCK THE RIDE, available on social virtual reality platform VRChat, explores the futuristic procedure for testing the durability of watches. Inspired by real-world testing conducted at the Hamura R&D Center, this vehicle pushes the boundaries and pushes the boundaries of current testing methods.
VIRTUAL G-SHOCK STORE
Casio has already entered the VRChat concrete arena with the introduction of a virtual G-SHOCK STORE in October 2023. The store offers immersive services such as watch customization and avatar-based interaction. The latest addition of G-SHOCK THE RIDE strengthens its presence in the metaverse and highlights the company’s efforts to reach out to the growing VRChat community.
Participants wearing avatars will ‘ride’ a virtual G-SHOCK watch through several immersive scenarios. More than just a ride, this unique experience is also a journey to test the unparalleled reliability and robustness of G-SHOCK watches. The creators designed this VR experience to replicate the real-life durability of G-SHOCK watches through a virtual testing environment.
VR Chat
VRChat, the platform that hosts G-SHOCK THE RIDE, is a fast-growing social space in virtual reality. With millions of users, VRChat has a diverse community participating in a variety of virtual experiences. It has emerged as a popular gathering place for individuals who want to interact through avatars, making it an ideal location for Casio’s latest venture.
Simply put, G-SHOCK THE RIDE is the perfect blend of fun, learning, and a testament to the resilience of G-SHOCK watches. By strengthening its virtual reality capabilities, Casio continues to build a strong metaverse presence, captivating the large community of VRChat users with innovative products.