XR arts and entertainment providers are bringing a new level of immersion to the way we interact with concerts, events, museums, and countless other environments. In recent years, festivals have seen an increase in holographic performances, immersive streaming experiences, and more.
Virtual, augmented, and mixed reality technologies allow A&E leaders to make their events more accessible and deliver memorable experiences to audiences around the world. Additionally, immersive technologies are opening up new ways for creators to monetize their creations.
We explored the evolving XR arts and entertainment landscape to bring you guidance from the most innovative companies in the industry.
This article provides a snapshot of the vendors featured in our articles. arts and entertainment market.
- make
- poplar studio
- Xreal
- satisfied
- Mind Port
- Psychic VR Lab
- figure production
- backlight studio
- Divr Institute
- Incarna Studio
- MeetSpaceVR
- Sensorium
Creal, an audiovisual innovator, develops solutions that help organizations delight audiences through immersive augmented reality displays and virtual reality experiences. The company’s unique light field AR displays blend digital images with the real world, paving the way for the development of holographic events.
Creal’s virtual reality solutions use light field display technology to create high-definition images through the headset that feel natural to the human eye. The company’s technology is tailored to the needs of modern consumers, addressing common issues like VR illness, eyestrain, and nausea. Additionally, the solution does not rely on eye-tracking technology, making it more accessible for budget-conscious businesses.
→ Take a look at Creal
Focused on e-commerce and marketing environments, Popular Studio helps businesses create and deploy 3D and augmented reality experiences across digital channels. Poplar creates custom experiences for online websites without extensive coding and programming through end-to-end 3D and AR virtual commerce solutions.
Poplar Studio can also work with organizations to develop AR and 3D campaigns for social media and other marketing channels. The company has already created a variety of immersive solutions for brands such as Maybelline, Purina, and Louvolite to reach and engage audiences in the digital world.
→ Check out Poplar Studio
XReal, formerly NReal, produces both software and hardware for XR arts and entertainment initiatives and enterprise needs. The company’s products range from the Air 2 series of augmented reality smart glasses to the XReal Beam, which helps stream immersive content and enhance spatial experiences.
In addition to its collection of wearables, XReal also produces software solutions such as Nebula Portal for Mac and Android, which allows projection of 2D content into 3D space. The solution can run on a variety of compatible smartphones and a variety of other platforms. XReal also has its own augmented reality lab environment where business leaders can develop their own immersive experiences.
→ Explore XReal
Khora is a virtual and augmented reality production studio that works with organizations across a variety of industries to create custom, immersive experiences. The company has designed arcades, showrooms, workshops and educational experiences for a variety of clients, including arts and entertainment venues.
The products the company produces include the Khora Exposure virtual reality platform, which can be used for rehabilitation and therapy in the medical field. Additionally, the Heka VR experience is specifically designed for people with hearing problems. Khora also offers a “Comfort XR” platform tailored to the needs of children utilizing VR experiences.
→ Explore Korra
MindPort is an XR arts and entertainment company and technology provider dedicated to helping businesses create immersive experiences. The powerful VR Builder platform saves companies time and money when creating product demos, gamified experiences, and virtual events for the metaverse using Unity engine technology.
This platform simplifies the complex process of designing and sharing 3D virtual assets across a variety of platforms and environments. MindPort also provides step-by-step guidance and support to companies investing in immersive reality with an end-to-end approach to use case assessment, design, and implementation.
→ Explore MindPort
Psychic VR Lab, responsible for the STYLY platform, provides access to a spatial environment that allows businesses to bridge the physical and digital realms. It allows companies to create and distribute digital content for arts and entertainment-focused experiences. The platform already supports a community of more than 100,000 creators with tools for distributing different types of digital content, from artistic music experiences to 360-degree videos.
Users can build VR spaces using a web browser and share their solutions across Mac and Windows operating systems. This solution also works with a variety of 3D software and creation tools, including MAYAA, Blender, Instagram, YouTube, and more. The platform is also used to distribute content to a variety of displays and wearable headsets.
→ Explore the Psychic VR Lab
As a digital media production company, Figment Productions uses XR technologies and artificial intelligence to develop and build creative content. The company works in CGI, film and software development and specializes in developing XR arts and entertainment experiences.
Figment also created the “Helix” software-hardware platform, which combines best-in-class technology with the company’s internal innovations. The solution includes photorealistic avatar systems, VR haptic props and sets, and full motion tracking. Figment has worked with several large entertainment companies and IPs such as LEGO and Harry Potter.
→ Explore Figment Productions
Specializing in the design, development and production of XR arts and entertainment projects, Backlight creates unique content for businesses around the world. The organization has won more than 63 international awards for its services and delivered approximately 400 immersive projects to companies in a variety of industries.
Backlight has a strong presence in VR art and culture, building experiences for museums, events, and even virtual art galleries. The company has also worked with numerous entertainment companies, such as Disney, to create immersive experiences, such as an immersive version of The Phantom of the Opera theatrical performance.
→ Check out Backlight Studio
Divr Labs is a London-based XR arts and entertainment company best known for its unique VR arenas that allow attendees to explore a variety of immersive environments. The company’s exclusive applications and games include the “Lost Lab” experience and the “Last Stand” collaborative gaming experience. Today the company has operations around the world.
Designed to entertain people of all ages, the Divr Lab immersive space boasts a large surface area of up to 1614 square feet. The company has also developed unique team-building exercises for organizations seeking new ways to develop their employees’ collaboration skills.
→ Explore Divr Labs
Incarna Studios, a creative studio and game developer, creates VR experiences for a variety of use cases. Solutions like the Incarna Adventures portfolio provide immersive “escape room” environments designed to test consumers’ collaboration skills. The company is also working directly with the XR Arts and Entertainment initiative to develop unique experiences.
Specializing in developing custom virtual reality environments, Incarna optimizes the asset production process for its clients through its comprehensive approach to service delivery. Companies can collaborate with teams on everything from character design and concept art creation to sound composition and storytelling.
→ Tour Incarna Studio
Focused on highlighting the benefits of extended reality for collaboration and team building, MeetSpaceVR is responsible for the UK’s largest free-roaming VR experience. The company hosts VR escape rooms, immersive events and team building training across the UK and can also support businesses through private events.
One of the company’s most recent accomplishments is the development of its “Zero Latency” VR experience, which provides a warehouse-scale immersive experience for up to eight players simultaneously. The company has attracted the attention of approximately 100,000 players nationwide and even allows consumers to sign up for early access to newly created games and events.
→ Explore MeetSpaceVR
Sensorium is a metaverse company responsible for ‘Sensorium Galaxy’, an immersive environment where users can explore a variety of unique experiences, from immersive virtual shows to games. The company has worked with people like David Guetta and Steve Aoki to develop performances in the PRISM World environment.
Additionally, Sensorium allows users to develop and customize highly realistic online avatars through a digital store. Sensorium focuses on developing multi-sensory experiences that combine art, music, and artificial intelligence. We also host Metaverse streaming events.
→ Explore Sensorium