Immersive retail and e-commerce (online shopping) experiences have become increasingly popular in recent years. As the digital world continues to transform the way consumers search for and purchase products and services, extended reality is emerging as a valuable resource.
Virtual, augmented, and mixed reality allow businesses to digitally try out products before purchasing, compare available solutions, and even experiment with digital twins. The right technology not only improves the customer experience, it also increases profits and reduces return rates for many retail brands.
Some studies have shown that customers who can experiment with products in augmented reality 25% more likely To complete your purchase, today we’ll take a look at some of the best XR vendors providing immersive retail experiences for businesses.
This article provides a snapshot of the vendors featured in our articles. Retail and e-commerce market.
- plate
- next/now
- Groove Jones
- snap
- VR Direct
- Magnopus
- Concept VR
- reactive reality
- AR-TY
- Psychic VR Lab
- EZ360
Specializing in developing 3D and AR visualization solutions that drive sales and engagement, Plattar provides businesses with a comprehensive platform for immersive retail. Our no-code solution provides organizations with all the resources they need to design their own “try at home” augmented reality apps, product demonstrations, and after-sales experiences.
Plattar allows businesses to design engaging product visualizations for their online stores or immersive guides for the modern retail customer. You can also empower your field service teams and provide interactive service guidance to your customers with immersive sales tools. Anyone can build, manage, and publish 3D and augmented reality scenes for websites, e-commerce, sales applications, and in-store displays.
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As an experiential agency, Next/Now works with businesses to design multimedia and digital exhibition solutions for sales and marketing. Next/Now uses the latest augmented and virtual reality content development tools to create personalized experiences for online and offline retailers. The company recently created an immersive experience for the NBA Store and designed a comprehensive metaverse store for United Airlines.
Next/Now blurs the lines between physical and digital experiences through augmented reality and virtual reality showrooms, events, and pop-up activations. Companies can also develop their own metaverse environments to help drive community engagement.
→ Navigate Next/Now
Groove Jones creates award-winning AI, AR, MR, and VR applications for marketing, advertising, sales enablement, and training. The organization works with companies across a variety of industries to develop customized brand experiences that transcend physical boundaries. Over the years, the company has created everything from AI-powered experiences to XR apps and 3D billboards.
Groove Jones has also developed a unique AI-based 360-degree avatar scanner for events and conferences. This allows both consumers and employees to create virtual versions of themselves. Businesses can also use this technology to allow customers to “star” their own immersive videos and share the experience with their friends on social media.
→ Explore GrooveJones
Best known for Snapchat, the popular multimedia messaging application, Snap is focused on helping users explore the digital world through XR-enhanced applications. The company works with a variety of organizations around the world to develop immersive retail experiences that span marketing, sales, and customer success.
Businesses can work with Snap to create branded filters and tools that can be accessed through the Snapchat application. Snap also has a team of experts who can assist organizations in developing campaigns for brand awareness, conversions, lead acquisition, and more.
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VRdirect is an enterprise-grade virtual reality platform that allows businesses to create and customize use-case-driven virtual experiences. VRdirect Studio allows businesses to create immersive retail experiences using a visual editor that requires no coding knowledge. The VRdirect platform also ensures businesses can view and share their virtual reality projects on any device.
Supporting companies like Siemens, SAP, and Nestle, VRdirect specializes in streamlining the sales and marketing experience through extended reality interactions. Business leaders can design rich experiences by using drag-and-drop tools to implement integrations for live streaming video, audio, and text.
→ Explore VRdirect
Magnopus, a content-centric technology company, combines spatial computing and innovative XR tools to create new experiences for brands. The company’s studio designs and builds comprehensive cross-reality projects for global enterprises, enabling them to interact with customers across web, mobile and wearable devices.
Over the years, Magnopus has built immersive retail experiences for companies like Sony and Disney, and has also created its own “Connected Spaces” platform. The Connected Space platform provides access to open source SDKs that accelerate the development of interoperable space services and applications.
→ Explore Magnopus
Targeted at home sellers, builders, and brokers in the real estate industry, EnvisionVR helps businesses turn their building plans into full-scale virtual reality exercises. The CGI-agnostic company works with 3D designers to bring renderings to life and design powerful marketing, sales, and customer service experiences.
Immersive experiences built with the EnvisionVR platform are accessible on mobile, tablet, VR headsets, and web applications. It also has a powerful sales platform built in, along with tools that allow companies to create and manage deals in an immersive environment. Companies can leverage EnvisionVR’s toolkit to deliver unique experiences and showcase their products in exciting ways.
→ Explore EnvisionVR
Providing immersive retail solutions to e-commerce companies in the fashion industry, Reactive Reality provides an all-in-one platform for experience creation. The core solution the company offers is its PICTOFIT platform, a scalable and versatile tool that allows organizations to develop immersive virtual “try-on” experiences.
Companies can use technology provided by brands to allow customers to try on an outfit before purchasing it or see how it will look on their avatar. The platform also supports AI-generated size recommendations for consumers. Businesses can also create custom background scenes for experiences that match the look and feel of their brand.
→ Exploring reactive reality
AR-TY, or Arty, is a company that provides e-commerce vendors and retailers with turnkey 3D content management solutions that integrate with all e-commerce platforms. Using this technology, businesses can transform 2D product images and animations into 3D experiences for online shoppers and help customers understand the key features of every item.
Arty’s 3D Configurator can also help organizations easily demonstrate the functionality of complex multi-party products. Arty also provides access to pre-built tools such as 3D product customization solutions and virtual fitting rooms for fashion retailers. These solutions can be implemented in your online store with minimal coding requirements.
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Psychic VR Lab is a startup company that provides fashion-focused VR and MR shopping experiences to businesses through the STYLY platform. Spatial computing solutions allow organizations to develop virtual and augmented reality experiences in the metaverse for everything from trying on clothes to interacting with customer service teams.
Within the platform, businesses can design and build their own tools within a web browser, then publish and share their footage across any device with one click. There are also a variety of free 3D assets to help your team get started with their own experiences. The Psychic VR Lab company also provides training and resources to help beginners.
→ Explore the Psychic VR Lab
EZ360 is a comprehensive VR video player and content management system for retail and e-commerce businesses. The platform aims to simplify immersive content management with built-in features for configuring VR content, cinematic experiences, and more. Businesses can add, change, manage and delete content from multiple VR headsets at once from a simple browser-based portal.
EZ360 also gives businesses the freedom to customize the look and feel of their virtual reality video player to perfectly match their brand. The company’s platform is packed with features such as offline playback options, account management, built-in analytics, spatial audio, and kiosk options.
→ Explore EZ360