AES 2024: XR leaders unite to showcase Workplace XR – including Meta, HTC VIVE, and Qualcomm
Augmented Enterprise Summit 2024 kicks off this week, October 15-17, showcasing how industry-leading companies are driving AR/VR/MR innovation into the workplace revolution. This year, AES will host a global operation that unites the industry at a three-day event in Dallas, Texas.
AES 2024 platformizes XR companies such as Meta, Qualcomm, XREAL, HTC VIVE, and RealWear to showcase products and technologies that are changing current and future industries and companies.
Some of the key technologies in AES 2024 include digital twins, haptics, avatars, blockchain, wearables, VR headsets, AR smart glasses, etc. The event will also feature a rich trade show floor where a diverse list of companies and technologies will be on display for attendees.
AES will also provide an incisive look at how enterprises are leveraging XR technologies through keynotes and lectures from leading global operations leaders leveraging AR/VR/MR to enhance workflows. Some of this year’s featured end-user guest speakers feature companies such as Coca-Cola, Disney, FedEx, and Nestle.
This event comes just a few weeks after Meta Connect again grabbed the XR headlines with its extensive list of innovative technologies like Orion. Events like AES bring clarity to the busy technology market and show how XR can transform businesses today.
Preparing for 2025
This event comes as we enter the 2024 holiday season. In 2025, as the late 2010s approach, the XR revolution is expected to begin in earnest towards 2030.
If the predictions hold true, the XR market is expected to shift away from VR headsets and towards adopting AR and MR devices, resulting in broader value attribution for related technologies.
According to a report by VarifiedMarketReports, the 3D geospatial market is expected to grow significantly in the coming years, reaching $16.2 billion by 2030, up from $8 billion in 2024. This growth is driven by the growing popularity of AR location-based consumers and businesses. Application. The report also forecasts an annual growth rate of 20.3% from 2024 to 2030 and highlights the participation of leading technology companies such as Hexagon, Atkins Plc, and Topcon.
Additionally, ResearchAndMarkets’ report focuses on the global market for Smart Augmented Reality Glasses. The market size in 2023 reached approximately 678,600 units, and is expected to grow to 13 million units in 2030, recording an average annual growth rate of 53.0%. The report also predicts growth in both the US and Chinese markets.
Additionally, according to Evolve Business Intelligence’s Augmented Reality and Virtual Reality report, the market size is expected to reach approximately $374 billion by 2033. The report covers a variety of sectors, including gaming, entertainment, healthcare, education, retail, and manufacturing.
However, IDC reported a significant decline in global AR/VR headset shipments in the first quarter of 2024, down 67.4% year-over-year. This decline primarily affected VR headsets as consumers shift their focus to MR/AR devices.