Add AI to Alibaba e-commerce platform to increase sales and enhance content creation

As generative artificial intelligence (AI) continues to gain momentum, Chinese tech giant Alibaba (NASDAQ: BABAF) has announced plans to introduce new AI tools to support sellers on its platform.

Alibaba’s latest AI play is designed for sellers on its flagship e-commerce platforms, Taobao and Tmall. The AI-based tool is expected to improve the advertising status of the platform, allowing sellers to create campaigns through text input.

A closer look at the plans shows that AI tools will be combined with image and video creation capabilities for promotions. AI tools will save sellers significant funds while improving their productivity and efficiency on e-commerce platforms.

There are additional incentives for AI-powered personalized advertising campaigns designed to help sellers reach specific categories of online shoppers.

Early users of the tool praised the technology, with one user based in Wuhan seeing the benefits of “saving costs without sacrificing quality.” However, many sellers have expressed concern about the long-term impact on buyer behavior due to the lack of previous research on AI-based advertising tools for e-commerce.

Combining 8 million sellers across both platforms, the tool is expected to drive generative AI adoption in China.

Alibaba’s latest foray builds on its previous initiative through technology, launching two models for rival Meta (NASDAQ: META) Llama 2. In late 2023, the company introduced an AI-based video creation tool after the curtain came down on quantum computing. We will focus on generative AI.

“As the traditional Internet model becomes increasingly homogenized and faces saturated competitive pressures, new technologies such as AI are emerging as new engines for global business growth,” said Alibaba CEO Eddie Wu. “We will align our operations and realign our business priorities around these two core strategies.”

AI ecosystem in China

Following China’s blanket ban on digital currencies, local tech companies have stepped up their AI efforts and launched commercial products for users.

Alibaba’s competitors JD.com (NASDAQ: JD), Pinduoduo and ByteDance are reportedly working to launch AI tools for their e-commerce platforms. In the broader tech space, Baidu (NASDAQ: BAIDF), Tencent (NASDAQ: TCTZF), Huawei and several local companies have launched generative AI services for consumers, buoyed by new government regulations supporting their launches.

However, China-based AI developers are expected to follow strict rules:
Ensuring that copyright, labeling, data processing and models do not produce outputs that contrast with national values.

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