NHL’s Vegas Golden Knights Partner with Theta Labs to Reveal Exclusive NFTs for Fans
Posted: Jan 16, 2024 12:00 PM Updated: Jan 16, 2024 10:21 AM
Correction and fact check date: January 16, 2024, 12:00 PM
briefly
The NHL’s Vegas Golden Knights have partnered with Theta Labs to launch exclusive NFTs and private viewing lounges to boost fan engagement.
The Vegas Golden Knights, the reigning champions for the 2023 National Hockey League (NHL) season, today launched a series of exclusive Non-Fungible Tokens (NFTs) on the ThetaDrop NFT Marketplace to enhance the fan experience through private viewing. Announced a partnership with Theta Labs. lounge.
“By blending physical and digital elements, we can enrich the fan experience, making each interaction with the team more memorable and personal,” Jerry Kowal, head of content and NFTs at Theta Labs, told Metaverse Post.
“This includes exclusive game tickets and access to VIP experiences, the opportunity to take pictures on the ice and take home signed memorabilia such as sticks, pucks, jerseys and more merchandise we will be releasing soon. Included. Imagine taking pictures on the ice or attending a press conference! These NFTs are a gateway to experiences typically only available to insiders and give fans a new way to connect with their favorite teams,” added Theta Labs’ Kowal.
The collaboration includes the introduction of a private viewing lounge available to 75 guests through a series of exclusive NFTs. This luxury lounge offers a sophisticated atmosphere with floor-to-ceiling windows showing off panoramic views of the stadium and the iconic Las Vegas Strip.
Expand the thrill of NHL hockey with Web3
By combining NFTs with exclusive in-person experiences, the collaboration aims to deepen fan engagement and explore new avenues for revenue generation within the sports industry.
“Fans who don’t live near the team or can’t attend games can now enjoy a unique experience and feel a closer connection with their team. This technology expands the thrill of NHL hockey beyond geographic boundaries, making it accessible and engaging for a global audience,” Theta Labs’ Kowal told Metaverse Post.
Additionally, this partnership opens up revenue opportunities within the sports industry.
“Invested fans are more likely to choose digital and physical products, access exclusive content, and enjoy unique experiences. These virtual interactions can be as simple as virtual encounters or digital collectibles with real-life perks, but with creativity, the possibilities are endless,” he explained.
However, “this collaboration is not aimed at generating revenue for the Vegas Golden Knights or Theta Labs, and the NFTs will not be ‘sold.’ Nonetheless, NFTs could be an additional revenue stream for any sports team looking to sell unique experiences.”
As of 2023, the NHL has a strong fan base, capturing 17% of sports enthusiasts in the United States and over 50% in Canada. With media rights revenue exceeding $1 billion for the 2023-24 season, the league continues to exert significant influence in the global sports arena.
The Vegas Golden Knights’ collaboration with Theta Labs has the potential to have a lasting impact on the way fans experience and engage with professional hockey.
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About the author
Kumar is an experienced technology journalist specializing in the dynamic intersection of emerging fields including AI/ML, marketing technology, cryptocurrency, blockchain, and NFTs. With over three years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and providing comprehensive insights. Kumar’s expertise lies in producing impactful content, including articles, reports and research publications for prominent industry platforms. With a unique skill at combining technical knowledge and storytelling, Kumar excels at communicating complex technical concepts in a clear and engaging way to diverse audiences.
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Kumar is an experienced technology journalist specializing in the dynamic intersection of emerging fields including AI/ML, marketing technology, cryptocurrency, blockchain, and NFTs. With over three years of experience in the industry, Kumar has established a proven track record in crafting compelling narratives, conducting insightful interviews, and providing comprehensive insights. Kumar’s expertise lies in producing impactful content, including articles, reports and research publications for prominent industry platforms. With a unique skill at combining technical knowledge and storytelling, Kumar excels at communicating complex technical concepts in a clear and engaging way to diverse audiences.