Lamborghini Unveils Lanzador Electric Ultra GT on Roblox for Exclusive Metaverse Preview
Posted: December 15, 2023 12:16 PM Updated: December 15, 2023 12:18 PM
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Lamborghini aims to expand its presence into the metaverse, allowing Roblox users to virtually explore its new car, the Lanzador Electric Ultra GT.
Automobili Lamborghini today announced the launch of Lamborghini Lanzador Lab: The Official Design and Drive Experience for Roblox. Through its virtual platform, the company aims to help users explore the world of Lamborghini and get a first-hand look at the design and technology of the upcoming all-electric Ultra GT car ‘Lanzador’.
Roblox’s immersive 3D experience gives users access to Lamborghini’s cutting-edge design and technology, providing early insight into the Lanzador’s capabilities years before its actual launch. Through customization options and interactive components, Lamborghini brings its signature innovation and style to the metaverse.
“We are very excited to present the Lanzador on Roblox and give audiences around the world the opportunity to engage with Lamborghini in an unprecedented way to experience the new electric engine with a peak power of over 1 MW,” said Christian Mastro, Marketing Director at Automobili Lamborghini. .” “This collaboration is a testament to our commitment to reaching a new generation of fans and demonstrating our brand’s leadership in both the digital and physical realms.”
Beyond traditional gaming, the Automobili Lamborghini experience on Roblox offers users a virtual 3D space where they can explore Lanzador’s performance, learn about the brand’s history and design DNA, and engage in a variety of activities.
Users can tour a virtual replica of the Automobili Lamborghini museum, customize their digital Lanzador through Lamborghini’s Ad Personam personalization program, and take part in virtual racing time trials in their personalized cars.
“It was great to see the Lanzador Design Lab and the general design language within the Roblox experience. This opens the door to a much younger generation,” says Mitja Borkert, Design Director at Automobili Lamborghini.
The immersive experience also features Automobili Lamborghini-branded Roblox digital items and accessories, including a racing helmet, backpack, beanie, hat, and a limited-edition Automobili Lamborghini Bull Head. Three exclusive Bull Heads, each sold for 1.5 million Robux (Roblox’s digital currency), come with unique VIP rewards.
The automaker announced that three buyers will receive a customized In Real Life experience, including a visit to Lamborghini’s headquarters in Sant’Agata Bologna, Italy, a tour of the Lamborghini Museum and Ad Personam Studio, and a tour of the actual Lanzador concept car. Visit to learn more about this feature.
Working with the fastest growing 17-24 demographic on the Roblox platform, Automobili Lamborghini aims to connect with a dynamic and diverse audience and demonstrate its commitment to innovation and the future of digital luxury.
With Roblox’s global presence spanning over 180 countries, Lamborghini claims its presence in the metaverse will provide an authentic experience for fans around the world.
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Victor is the Managing Technology Editor/Writer at Metaverse Post and covers artificial intelligence, cryptography, data science, metaverse, and cybersecurity within the enterprise space. He boasts of five years of media and AI experience working at renowned media outlets such as VentureBeat, DatatechVibe, and Analytics India Magazine. Having worked as a media mentor at prestigious universities such as Oxford and USC, and holding a Master’s degree in Data Science and Analytics, Victor is committed to keeping up with new trends. He provides readers with the latest and most insightful stories from the world of technology and Web3.
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Victor Day
Victor is the Managing Technology Editor/Writer at Metaverse Post and covers artificial intelligence, cryptography, data science, metaverse, and cybersecurity within the enterprise space. He boasts of five years of media and AI experience working at renowned media outlets such as VentureBeat, DatatechVibe, and Analytics India Magazine. Having worked as a media mentor at prestigious universities such as Oxford and USC, and holding a Master’s degree in Data Science and Analytics, Victor is committed to keeping up with new trends. He provides readers with the latest and most insightful stories from the world of technology and Web3.