Google has updated its advertising policies for cryptocurrency and related products.
According to a company statement, Google will allow advertising of digital asset-related investment products, including exchange-traded funds (ETFs), starting January 29, 2024.
“In January 2024, Google will update its Cryptocurrency and Related Products Policy to clarify the scope and requirements for advertising of cryptocurrency coin trusts.”
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Last September, Google also allowed blockchain-based game advertising using non-fungible tokens (NFTs). The company classified it as a permitted game that allows players to purchase in-game items, particularly virtual costumes for characters or weapons. At the same time, advertising for games where players place bets containing NFTs in exchange for the chance to win something of real value, such as other tokens, is still prohibited.
At the end of October, the Google Trends analysis service recorded a peak in the number of searches for the keyword ‘spot Bitcoin ETF’ in Google’s international searches, indicating maximum interest in this topic among regular users. Pay it.
Several large institutions have already submitted applications for Bitcoin (BTC) ETFs. The launch of these investment products is seen by the cryptocurrency community as a catalyst for a new bull cycle in the market. Bloomberg Intelligence analysts previously estimated a 90% chance that the SEC would approve the ETF in early January 2024.