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Rakuten plans to launch its own AI large language model for operational efficiency

Rakuten enters AI, reveals plans for exclusive language model

Japanese tech giant Rakuten plans to launch its own artificial intelligence (AI) language model. The plan aims to improve the company’s operational efficiency and marketing activities.

The company is known for a variety of businesses ranging from banking to e-commerce and telecommunications, and has a significant amount of proprietary data that will be leveraged to train large-scale language models (LLMs).

LLMs, massive algorithms trained on extensive data sets and tailored to specific information, enable companies to support AI applications across a variety of functions.

Rakuten plans to implement AI models internally to improve operational efficiency and marketing by 20%. The company also plans to expand the model’s accessibility to third-party companies, adopting a similar strategy to giants such as Amazon and Microsoft. As a result of the strategic shift to AI, Rakuten officials expect significant profitable growth.

There is currently no specific release date, but announcements regarding the LLM are expected to be made in the coming months.

Embracing LLM development in Japan’s technological environment

To date, major technology companies in the United States and China have been actively introducing their own large-scale language models. Notable companies in the US include OpenAI, Amazon, and Google, while in China, companies such as Baidu, Alibaba, and Tencent have also entered the LLM race.

Japanese companies are somewhat behind their U.S. and Chinese counterparts, but are quickly working to close the gap.

This month, telecoms group NTT revealed plans to offer its own LLM in March. Additionally, last November, Softbank’s telecom arm declared the operational status of its generative AI computing platform.

Recent initiatives by Japanese companies provide opportunities to develop LLMs specifically tailored to the Japanese language. This strategic focus could potentially give the company a competitive advantage over its U.S. and Chinese competitors in the evolving landscape of language model technology.

In the evolving landscape of LLM, our move into AI marks a critical moment in the industry’s evolution, positioning us strategically alongside other key players.

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About the author

Alisa is a reporter for Metaverse Post. She focuses on everything related to investing, AI, metaverse, and Web3. Alisa holds a degree in Art Business and her expertise lies in the fields of art and technology. She developed a passion for journalism through writing about VCs, notable cryptocurrency projects, and participating in science writing.

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alice davidson

Alisa is a reporter for Metaverse Post. She focuses on everything related to investing, AI, metaverse, and Web3. Alisa holds a degree in Art Business and her expertise lies in the fields of art and technology. She developed a passion for journalism through writing about VCs, notable cryptocurrency projects, and participating in science writing.

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