Secret Source for Encryption: Ethena Post Mortem | 𝕆𝕜𝕒𝕙𝕚𝕒. | Coinmonks by | April 2025

GM, this is your encryption sherpa. I will shake your Web3 project right away at the peak of the Mountain.

Let’s talk about etena. They are not simply playing games, but they are rewriting Web3 Go to Market (GTM) Playbook. Their marketing is not a boring textbook strategy. It is used by the best encryption brand in 2024.

Now, you will be thinking. “Isn’t cryptocurrency marketing a advertising and overdose?” no. This is a real deal.

Why can’t you stop Ethena’s marketing framework?
Web3 growth tactics still hit in 2024.
✅ No hard play book: Start in a place where you understand and pivot like a pro.
✅ The result, not theory. This is actually working in the trenches of Defi and Web3.

And the most important part? The last three steps are where real magic occurs.

I will destroy everything so that you can steal Eena’s secret and execute it like a beast.

Good products are created without paying attention Demand and fuel organic growth. The best encryption project is not just a good fit for the market. them Build what people actually want. Take $ forcase for example:

Why usde is a game changer
innovation: Usde is shaking Stablecoin in a decentralized state. Over -yield alternative to USDT & USDC. No banks. No broker. Pure password stimuli stability.

Expansion: Ethena Hedges instead of relying on traditional collateral BTC, ETH and SOL With ~ A permanent and deliverable futureWhile holding Liquid stable assets. translation? Efficient scaling.

Ethena product edge
Password stimulus solution: Usde is not another stable, but A Synthetic dollar Construction dispersion From the first day.

Product -led growth: There is no special effect. No fluff. Usde’s design is naturally fits in itself. Mass adoption.
When this product is strong Growth becomes by -product.
Ethena is leading it, not entering the market.

Partnership? It is locked.
Integrated pipeline? Preparation for expansion.
But the deal does not close itself. We do this.

And in case of etena? They are not simply selling, but executed at the elite level, making momentum into actual adoption.

How Ethena’s sales team wins in the game: Reliable brand If your name is weight, it will be sold. Easy 10x.
Founder -led marketingThe founder, Guy Young, is leading from the front and building trust at lightning speed.

Community : Unlimited heroes who scream to community managers, and users participate and maintain exaggerated people.

Now is the time to zero zero in the final. 3 GTM (Go-to-Market) Motion: Actually moving the needle. Kudos to Andressen Horowitz Framework.

The most important part? You do not need live products to start implementation. Whether you still cook your big ideas or already in the trench, this strategy will succeed.

Imagine throwing the largest party in encryption. You are Excessive advertisement, place, killer playlist. But what if no one appears? okay… Not good.

Where is it Integration and partnership Come. They are invited to VIP a Ghost City as a packed house. Eden Obtain this. Their GTM strategy is not just about connections, but to lead the actual use.

Fushi: You must be where money flows
Killer encryption GTM strategy is included in its own core infrastructure. Ethena nailed it.

Best Wallet and Dex: Seamless user access.
Institutional partnership : Deep liquidity grass.
DAO Treasury: Sell ​​directly to power players.

This is not just visibility Public business.

how? Architecture from the beginning (MVCC approach)

Instead of marketing “Encryption user,” Ethena Correct encryption user.their Minimum executable customer category (MVCC) It ensures immediate tractions to reduce friction than competitors and ensure scaling faster.

And that’s how you throw A password party that everyone wants to invite.

Boss sauce: Print partnership
In Crypto, you are not a person with your partner, but how many of them bring. Ethena broke the code by securing a partner with a huge distribution to amplify the synthetic dollar, which does not depend on the centralized exchange.

How did they pick it?
TLDR: The right partner. Correct message. Run right. That is how you own it without entering the market.

Ideal customer profile (ICP): I know exactly who calls.
I mapped the sale cycle: The expected appeal of the expected, simplified decision.
Strategically subdivides partners: We have built our own inbound pipeline.

Then the power movement came: Competitive positioning.

Eden Tablecoin is not entering the raceHere Branded the game A “Stablecoin destruction.” By accelerating liquidity Deep Defi integrationThey made Synthetic dollar Narrative stick.

Ethena power movement: From DAO sales to Blackrock Buidl

Forget the standard “Sale to Dao Treasuries” Playbook, Ethena overturned the script. Instead of chasing individuals BLACKROCK has been placed in the Buidl Fund And hedged exposure eternalKeeping the yield high increases stability.

All new L1/L2 page Important question: Partner or build?
Ethena played it smartly.

First partner: I used the existing infrastructure for quick adoption.
Next building: Over time, developing in -house solutions, this hybrid approach did not sacrifice long -term independence, meaning immediate extension.

Takeout? Own your story. Own liquidity. Own the future.

Ethena is not simply marketing to traders.,,,They are Launches a red carpet for developers. Their new Sdk pair ConvergeonchainHigh -performance EVM compatible network that provides the same experience as Ether Leeum without Crazy gas fee.

translation?
They are on the way for developers. More architects = more adoption = larger ecosystem. “If you make it, they will come‘ move. And Ethena is making it.

A project without participation is just a group chat without a message.. Ethena knows this. So they twice doubled Participation in two -way community Both Online and IRL.

Why is the community strategy different?
proposal? Community approval.
Air drop? Community connection.
🔗 App and integration? It was built to provide services to a wider ecosystem.

And let’s talk Social app and consumer adoption. Ethena is not simply creating user,They are insignificant Believers. And believers just do not participate. They amplify.

This is not just Community BuildingThis is Community -led growth!

Last takeout: grabbing beer, I want to dominate 🙂

Be where fluid flows.
Incorporate deep and deeply.
First, we target the right audience.
Lock the high value -added partnership.
Make the community as a megaphone.