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Samsung unveils ‘Moohan’ to compete with quests, Vision Pro.

Samsung just released MOOHAN, the first expansion (XR) headset that is expected directly.

This interesting joint venture between Samsung and Google, which exhibits Galaxy Unpacked 2025 and compete with Meta Quest and Apple Vision Pro, provides a powerful AI integration in the mixed reality, and potentially sets a new standard for XR devices.

The microolred display boasts an impressive 3,000 DPI resolution, which is much better than the 1,200 DPI of META Quest 3, and the Qualcomm SnapDragon XR2+ Gen 2 chipset ensures smooth performance in the application.

Technical reviewer Marques Brownlee I was lucky enough to carry out with MOOHAN recently.

https://www.youtube.com/watch?v=az5QL_NLBVG

Marques Brownlee’s video

Suitable for innovation, AI and digital ecosystems

Samsung’s approach to AI integration shows an ambitious plan for connected life.

like Kim Ki-Hwan (Kim Ki-hwan) explanation :

After the initial stage of Android XR design, we tried to devise how to use AI in everyday life. Instead of doing everything with one device, XR was connected to smartphones and home appliances to communicate with AI assistants more efficiently.

However, this vision expands beyond the standalone XR function.

Moohan is designed as a hub for everything in digital life. It is perfectly connected to Samsung’s device ecosystem. The Android XR platform is compatible with the existing Android app along with XR specific applications. Just imagine -unified experience in the entire digital environment!

Design function

Hardware design reflects Samsung’s first approach to ecosystem. This headset is characterized by a lightweight frame with an innovative and self -moving light seal with an innovative and magnetic mobile light seal, and it is manipulated to work perfectly with smartphones and smart home devices, facilitating a natural shift between virtual and physical interactions.

The main design features are as follows:

  • Premium build quality lightweight frame
  • Self -light seal for custom flooding
  • Sewing padding for extended wear comfort
  • Automatic IPD adjustment through eye tracking
  • Integration of smart devices built into core design

It is especially lighter than 600 grams of Apple Vision Pro, while maintaining premium build quality and connection function.

Enterprise Solution: Rectal Ecosystem

MOOHAN already has some major business partnerships. Adobe’s Creative Suite Integration proposes a powerful potential for design and creative tasks, while partnerships with companies such as MLB show enterprise functions.

Samsung actively expands the developer ecosystem and says, “SDK (Software Development KITS) (to) XR developers and SDKs in various cities will be expected to show more business applications.

The ability to run existing Android apps on the Android XR platform and especially in the business environment with XR specific applications, but the use of certain enterprise use is not yet explained by Samsung.

Market strategy: 3 direction battle for XR

MOOHAN is strategically located between META’s’ S Quest 3 ($ 499) and Apple’s Vision Pro ($ 3,499) at the expected price of about $ 999.

Each player of this high steak game of integrated XR provides clear advantages such as META’s vast content libraries and game focus, Apple’s premium build quality, and the ecosystem integration of Samsung, supported by Google’s AI function.

The future of XR may not be determined by hardware specifications alone, but it will not be determined by how these devices are suitable for daily life.

As KIM KI-HWAN’s vision suggested, the actual winner is probably not a company that builds the best headset, but a company that most successfully integrates XR into the existing digital environment and Android XR’s open platform approach. I found it.