STEPN partners with adidas to revolutionize the web3 industry | Provided by STEPN Official
Earlier this month, we proudly announced a groundbreaking partnership with adidas, a global leader in the sporting goods industry.
This partnership has been warmly welcomed by our community and demonstrates our limitless potential in expanding Web 3 globally.
Under the banner of “STEPN x adidas: Moving into the Future,” our goal is to revolutionize the web3 ecosystem by giving NFTs more than just collectible value and giving them real-world utility.
With the STEPN x adidas co-branded Genesis Sneaker, you’re not only joining the largest community on web3, you’re also living a healthier lifestyle that’s rewarded at every step in the STEPN ecosystem.
1,000 co-branded Genesis sneakers
Our partnership began with 1,000 limited-edition adidas x STEPN Genesis sneakers co-branded on the Solana blockchain, featuring four unique designs in infinite colorways.
From April 17th to April 21st, we held a 5-day Raffle Mint event where we raffled off 990 of these sneakers on our marketplace, mooar.com.
Participants can purchase tickets with GMT or by using FSL points earned with the recently released FSL ID. In line with the community first policy, all non-winning tickets have been refunded.
This special Genesis sneaker draws inspiration from some of adidas’ most iconic running silhouettes, including the Supernova and Ultraboost, further blurring the lines between the physical and digital realms.
new era
The first step in our long-term collaboration with adidas marks the start of an extraordinary journey. As a leader in the sportswear industry, adidas will work with leading web3 lifestyle app STEPN to mainstream the web3 experience through innovative in-app features and exclusive product launches.
Shiti Manghani, CEO of STEPN at FSL, said of the partnership:This collaboration between STEPN and adidas shows how powerful it can be to move and earn in both the virtual and real worlds. The fact that a physical and digital, or ‘phygital’ partnership between the most widely used lifestyle app and a global brand like adidas is now a reality shows where lifestyle rewards are headed.“
With exciting plans for the future to be unveiled soon, we aim to strengthen our commitment to providing the best service to our community.
I want to share with you what happens next 👀
STEPN x adidas: Step into the future.