Forbes has officially entered the metaverse by establishing a permanent presence within The Sandbox. This move reflects Forbes’ recognition of the metaverse and Web3’s potential to enhance digital interaction and community engagement. Building this virtual land demonstrates the global media company’s intention to foster a community hub for its Web3 audience.
Sandbox, known for its interactive virtual landscapes and fair royalties for creators, now houses Forbes’ digital assets. This virtual space was envisioned as a central meeting place for a diverse group of thinkers, leaders and innovators.
Forbes aspires to push the boundaries of traditional engagement methods by introducing a range of interactive experiences, workshops and events tailored to bring together individuals across diverse sectors. The goal is to encourage meaningful conversation and networking opportunities in a lively virtual environment.
Taha Ahmed, Chief Growth Officer at Forbes, emphasized the importance of this initiative, saying: “Our venture into The Sandbox metaverse is a testament to Forbes’ commitment to embracing the forefront of technological innovation. “By establishing a permanent presence in this digital realm, we are opening new ways for our community to connect, learn, and grow together in ways previously unimaginable.”
Design and Interaction in Forbes Virtual Space
At the heart of Forbes’ metaverse strategy is design and attention to detail within the virtual domain. The virtual space features a variety of carefully designed spaces, including a luxurious swimming pool, a bar and a large gallery showcasing the achievements of the 2024 Under 30 honorees.
To further increase audience engagement, Forbes integrated QR codes throughout The Sandbox’s virtual space. This feature introduces a gamified element to the experience, inviting visitors to participate in a scavenger hunt for exclusive content and insights. This approach aims to increase user interaction and educate and inform the community about the evolving dynamics of the digital environment.
Last January, Forbes announced a partnership with Magic, a platform specializing in blockchain technology. The goal of this collaboration is to bring media into the Web3 realm by introducing the Forbes Connect Wallet.