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Google expands AI development with new hub in France

Tech giant Google (NASDAQ: GOOGL) has confirmed plans to establish an artificial intelligence (AI) research hub in France, continuing a trend of leading technology companies establishing innovation teams in European cities.

Google’s planned AI hub will host up to 300 researchers and machine learning engineers designed to accelerate development in the field. The research-focused hub will lead Google’s attempts to fend off industry competitors and ensure proper regulatory compliance in the European Union.

“Google’s investment in France demonstrates once again how attractive France and Europe are for technology companies, especially in the field of artificial intelligence,” the French finance ministry said in a statement.

Google’s research hub will operate in Paris and is expected to require extensive collaboration with French government agencies. The French capital has a budding track record in AI, with several global players including OpenAI and AI chipmaker Nvidia (NASDAQ: NVDA).

In 2015, Meta (NASDAQ: META) announced the establishment of an AI research team in Paris. The tech giant cited the country’s rich talent pool and existing bilateral agreements with government agencies and private sector companies for its expansion in Europe.

“We chose Paris for this expansion because France is home to some of the best researchers in the world,” said Meta. “We have signed a collaboration agreement with INRIA, a leading research institute in Paris, which provides new collaborative research opportunities for talented research professionals, PhD students and postdocs.

Google’s new research organization will not only focus on generative AI, but will cover important areas such as manufacturing, finance, security, and healthcare.

French President Emmanuel Macron has confirmed France’s plans to catch up with the US and UK in emerging technologies. To achieve these grand ambitions, French government agencies are easing their stance on global AI developers to foster the growth of the local ecosystem.

Learning from the British experience

After hinting at establishing a research hub in Paris, Google has confirmed ambitious plans to train and upskill EU residents in advanced AI technologies, along with plans to incubate startups.

“I need three things. We need clear rules for the road. You need someone with the skills to do the job. And we need businesses to seize the opportunity,” said Matt Brittin, president of Europe, Africa and the Middle East at Google.

Google’s research team in neighboring Britain has agreed to give researchers and regulators priority and early access to all future AI models, and the company has pledged $20 million to responsible AI initiatives across Europe.

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Example: AI is synthetic, not generative.

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