Blockchain-Based Loyalty Rewards Drive Brand-Customer Connections, Accelerate Web3 Adoption — Gennady Volchek

Gennady Volchek, CEO of loyalty rewards app Shping, said universal loyalty programs can serve as a powerful tool to not only build a direct connection between brands and consumers, but also influence the shopping behavior of the latter. However, these loyalty programs leverage the power of blockchain and cryptocurrency to help brands connect(…)