110 million doodle coffee cups have appeared in McDonald’s across the United States.
Impact on Doodle NFTs
After publication, the original Doodle NFT The collection garnered considerable interest.
- lowest price surge: Price increased from 1.25 ETH to over 2.85. ETH.
- High value-added sales: Doodle #3954 was sold for 42.69 ETH (~$133,000).
- sales volume: Collection recorded its best week in over 10 months.
Doodles launched in 2021 during the NFT boom, but struggled during the market downturn. But this partnership with McDonald’s highlights our resilience and potential.
How it works
Here’s how customers can get involved:
- Order a warm drink: To order from McCafé, use the McDonald’s app.
- Get the Doodle Cup: Drinks are served in special cups.
- Unlock exclusive content: A cup that doubles as a streaming ticket Doodlesville and DoodleverseFeatures music from Pharrell Williams, Lil Wayne, and more.
Doodles fans can also join Doodles Studio to gain access to limited edition McDonald’s apparel for their avatars.
beyond the cup
Cooperation extends to:
- music video: Pharrell Williams and Marley Bleu’s music video will be released on November 22nd.
- Times Square Spotlight: McDonald’s Times Square billboard will display the doodle throughout the holiday season.
Pharrell Williams, a key figure at Doodles starting in 2022, is no stranger to McDonald’s. He created the iconic “I’m Lovin’ It” song in 2003.
Industry response
This collaboration is celebrated as a landmark moment for Web3.
- Zeneca (Zen Academy): “This is one of the most important things. NFT Collaboration It brought doodles into mainstream awareness.”
- Betty (Deadfellas): “It’s a victory for crypto-based IP and proof of the power of community-driven brands.”
Why it matters
This partnership demonstrates the potential for: web3 It is a brand that can be integrated with famous brands around the world. With 100 million branded coffee cups and a variety of activations, Doodles will become a more prominent name in both the NFT and mainstream spaces.