Crypto Gloom

10101.art Strategy of traditional art space

10101.Art We’ve made great progress for the Web3 community. An art ecosystem that allows individuals to become co-owners of actual physical masterpieces. art for everyone – The center of UAE art and culture. Ecosystem will borrow Andy Warhol’s painting “Campbell’s Soup Cans II: Scotch Broth 55” to be featured in “The Glam Factory” exhibition. This collaboration allows 10101.art to expose new models of art ownership to existing audiences and spread awareness of the power of blockchain technology.

The collaboration between 10101.art and Art For All is expected to be meaningful. While this exhibition introduced iconic pop art to new audiences, 10101.art saw an opportunity to subtly introduce the concept of art tokenization to traditionally minded exhibition audiences.

Alina Krot, CEO of 10101.art, celebrates this as a testament to the adaptability of traditional arts organizations. “Institutions like Art For All are more open to new challenges than we might think,” she explains. They embrace the future and are eager to connect with the web-savvy generation. All they need is the right tools. 10101.art is showing the way, and this partnership is just the beginning of many exciting collaborations that will transform the global art market.”

10101.art understands that building trust and familiarity is the key to attracting new audiences to the world of real world asset (RWA) tokenization. Their commitment to presenting RWA art through partnerships with existing physical organizations and exhibitions is an important part of their global strategy. This approach allows us to connect directly with people who are unfamiliar with blockchain technology and demonstrate its application in a practical way. The Art for All partnership is just the first step in this strategy, paving the way for future collaborations that will expose the benefits and possibilities of RWA ownership to a wider audience throughout the art world.

10101.art Introduction

10101.art is a cutting-edge art ecosystem where individuals can become co-owners of famous masterpieces by Dalí, Warhol, Picasso, Banksy and more.

10101.art’s original collection of actual paintings can be viewed at the Monada Art Gallery, located at the Ritz Carlton DIFC in Dubai. In addition to Warhol’s ‘Soup Cans’, it boasts world-famous paintings such as Banksy’s ‘Grass Wars’, Picasso’s ‘Portrait of Dora Maar’, and Dali’s ‘The Wooden Man with His Heart Stripped’.

About art for everyone

In 2002, Rania Ashur founded Art For All with the desire to provide exceptional family entertainment experiences in Dubai and beyond. The team collaborated with renowned international theater production companies to bring this experience to life. This year, Rania and the team brought Andy Warhol to Dubai for the first time for “The Glam Factory,” an exhibition curated by Nada Ghandour, a PhD in art history and expert on modern and contemporary art.