$ 1 billion kickoff: A way to improve sports capitalization | By Vlad Anderson | Coinmonks | July 2025

Integrating encryption business into the sports industry has become one of the most powerful trends in recent years. According to a recent report from Sportquake, investment in sponsorship of Crypto Brands has increased by 20% throughout the year and has already exceeded $ 555 million. From supporting leading clubs to fan token launches, Crypto Company is entering the world of more and more sports leagues. But why sports and encryption make such a natural partner?

Sports is one of the most powerful and large industries that integrate billions of fans around the world. Therefore, the encryption business that wants to grow rapidly and enter a new market is choosing more and more sports as an ideal platform for promoting products and services. The world’s audience at the sports event opens the doors of millions of potential users who are ready to learn and implement innovation in life.

Since these two industries naturally complement each other, the combination of sports and cryptocurrencies is no coincidence.

1. Sports and scope of sports Billions of people follow their favorite teams, players and events, creating a powerful platform for promoting cryptographic assets between other ages and social groups.
2. The sports industry is characteristic High media exposure -Normal broadcasting, social media activity -Helps to raise awareness of encryption brands on fan -based.
3. Emotional elements The same is true. Fans often recognize sports as other parts of life, creating ideal conditions for encryption integration. Emotions support the desire to create a deeper connection between participation, collection, interactions and encryption business and the audience.

As a result, sports not only attract encryption business, but also offers a unique platform for the development, innovation and participation of billions of people around the world.

In particular, there are several main formats of cooperation that shows how encryption and sports can strengthen each other.

The partnership between the encryption exchange and the leading sports club has not been interrupted for a long time. It is a powerful tool that strengthens the brand, expands the audience, and creates a new form of interaction with fans. This cooperation not only raises awareness of the platform, but also has a positive impact on the reputation of exchange, which is often reflected in the value of primitive tokens and overall capitalization.

The amazing example is Cryptocurrency Exchange Crypto.com, which is actively expanding in the sports sector. From partnerships with NBA and Formula 1 to the support of AC Milan. In 2021, the company has the right to brand the Los Angeles Kings Arena brand, now called Crypto.com Arena (formerly Staples Center). Following this famous news, the activity address of CRO holders, an indigenous token of Exchange, indicates that the interest and participation of the community are increasing from 2,000 to almost 10,000. In August 2024, Crypto.com became the first global password partner of UEFA Champions League, which had the opportunity to integrate the brand into the game and to create a unique fan activation in the stadium. The company’s total sports investment is estimated at $ 223 million and capitalization is $ 7.8 billion.

Another example is Whitebit, an official encryption partner of FC Barcelona since 2022. Since then, the company’s logo has appeared in the team’s official event, has been placed on a variety of sports platforms of the club, and has decorated the LED line to honor the first global trading tournament -ICTC winner during the El Clásico period. In addition, in cooperation with Barça Innovation Hub, educational projects on blockchain technology and cryptocurrency have begun. Whitebit’s total investment in sports is about $ 13 million and capitalization is $ 38.9 billion. In particular, the company signed a three -year contract with Juventus Football Club on June 16, 2025, demonstrating a new level of partnership. After the agreement was announced, the price of EXCHANGE’s indigenous token, Whitebit Coin (WBT) increased by 35%, reaching a new record of $ 527, and EXCHANGE’s capitalization reached $ 40 billion.

OKX is not ambitious because it became an official encryption partner in Manchester City in 2022, which immediately increased to OKB tokens, and prices began to rise behind this news. In 2023, OKX introduced the OKX Collective Virtual Fan Space to fans participated in the club’s stars and exclusive activities. In the same year, the company sponsored the sleeves of men and women’s teams. And in April 2024, Manchester City started its NFT collection with a unique t -shirt and activity for fans, further strengthening the brand’s position in the market. OKX’s total investment in sports reached $ 71 million and the company’s capitalization exceeded $ 45.9 billion.

Integrating encryption business into sports is not only a marketing, but also a strategic stage of raising the company’s capital, expanding potential customers, and strengthening the market position. Sports with massive popularity, emotions and media activities are the ideal platform for the new Web3 solution. Therefore, we can expect this trend to be strengthened over the next few years, and it can be expected that the capitalization of the encryption company, which is competent in the sports ecosystem, will grow with the popularity of the favorite team.